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BLOGGING FOR DUMMIES 4E
Título:
BLOGGING FOR DUMMIES 4E
Subtítulo:
Autor:
GARDNER, SUSANNAH
Editorial:
JOHN WILEY
Año de edición:
2012
ISBN:
978-1-118-15194-5
Páginas:
408
20,95 € -10,0% 18,86 €

 

Sinopsis

proven bestseller is fully updated and better than ever!
Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today´s bloggers. Whether you´re just beginning or are already a full-tilt blogging maven, you´ll find the up-to-date information you need in these friendly pages. Want to integrate your blog with social media? Jump into the fast-moving world of microblogging on Twitter or Tumblr? Choose which blogging software to use? Optimize your current blog for search? This detailed book guide covers it all, and then some. Buy the book, build a better blog, and blog about it!

Provides up-to-date information on blogging software choices and utilities
Explains how to identify your unique niche and attract readers
Walks you through setting up an account and writing your first post
Shows you how to optimize your blog for search, so new readers find you
Helps you integrate your blog with social media
Reveals what you need to know to start microblogging on Twitter or Tumblr
Explores the ways you can make money with your blog
Start a conversation with the very latest blog-building tips and techniques in Blogging For Dummies.

Introduction 1
Part I: Getting Started with Blogs 7

Chapter 1: Discovering Blog Basics 9

Chapter 2: Entering the Blogosphere 31

Chapter 3: Choosing and Hosting Blog Software 49

Part II: Setting Up Your Blog 77

Chapter 4: Starting a Blogger Blog 79

Chapter 5: Starting a WordPress Blog 105

Chapter 6: Starting a Tumblr Blog 127

Part III: Fitting In and Feeling Good 143

Chapter 7: Finding Your Niche 145

Chapter 8: Creating Great Content 159

Chapter 9: Building Community with Comments 173

Chapter 10: Blogging Anonymously 193

Part IV: Going Beyond Words 203

Chapter 11: Working with Photos 205

Chapter 12: Starting a Podcast 223

Chapter 13: Leveraging Community with Forums 243

Part V: Marketing and Promoting Your Blog 253

Chapter 14: Reaching Out with RSS 255

Chapter 15: Joining the Twitterverse 265

Chapter 16: Diving Into Social Networking 277

Chapter 17: Measuring Blog Presence 291

Part VI: Getting Business-y with It 307

Chapter 18: Making Mad Mad Money 309

Chapter 19: Blogging for Companies 325

Part VII: The Part of Tens 343

Chapter 20: Ten Ways of Growing Community 345

Chapter 21: Ten Tools for Mobile Blogging 353

Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365

Appendix A: Glossary 367

Appendix B: Very Basic HTML Code 371

Index 377