Librería Portfolio

Features

The classic text on perception and imaging, fully revised to include the effects of the digital age and the study of photographic psychology.
Now includes discussion of online photosharing and social media, and their effect on the creation and perception of images, and how buttonized feedback affects critique of images.
Discusses digital media related aspects such as digital impermanence, sensory and cognitive overload, and the selfie, and their effects on perception.
New discussion of the study of microexpressions, Rorschach inkblots and subliminal reactions, transference, synectics, and Cartier-Bressons ´decisive moment.´
Includes a free downloadable workbook of chapter exercises and appendixes ´Additional Concepts´ and ´Ads from the Past´ for student and instructor use.
Summary

When you look at an image, what do you see, think, and feel? How do you want your audience to react when they view your work? For over 30 years the late Richard Zakia helped photographers enrich their creative vision through his classic book, Perception and Imaging. Now he is joined by co-author John Suler who extensively studied and worked with images throughout his career as a clinical psychologist. Together they present their insights into the principles of perception, memory, color, time, space, shapes, illusion, subliminals, rhetoric, personality style, and photo critique. Unlike any other book, Perception and Imaging will give you an extensive understanding of how photography relates to art, design, advertising, psychology, and philosophy, as well as what makes photography unique among the image-making disciplines. Whether you are a beginner or a professional, this information will help you appreciate photography not simply as a mastering of technique and composition, but as a way of truly seeing, especially now in the digital age.

- New sections about photo sharing in social media and online groups devoted to photography critique

- Includes inspirational images from some of the world's most well-known photographers, including Henri Cartier-Bresson, Man Ray, and Ansel Adams

- A comprehensive discussion of the ´decisive moment´ photo, its vital ingredients, and why some consider it the essence of photography

- New sections about body language in photographs, camera angles, aspect ratios, self portraits and selfies, and how memory and personality affect photography



Table of Contents

Contents

Preface to the Fifth Edition

Acknowledgments

1 Selection

Ganzfeld

Figure-Ground

Figure-Ground Boundary

Graphic Symbols

Similar Concepts to Figure-Ground

Graininess and Noise

Resolution

Figure-Ground Enhancement

The Bigger Picture of Figure-Ground

Notan

Visual Search

Camouflage

Negative Space

Noticing Negative Space

The Role of the Frame

Strategies for Using Negative Space

Viewpoint and Camera Angles

Key Words

Notes

2 Gestalt Grouping

Field Theory and the Gestalt Laws

Proximity

Proximity, Area, and Contrast

Side-by-Side Images

Temporal Proximity

Proximity and Learning

Similarity

Similarity of Shape

Similarity and Repetition

Similarity and Proximity

Symmetry and Asymmetry

Symmetry and Redundancy

Symmetry in Graphic Symbols

Continuity

Continuity in Typography

Continuity in Sequences

Closure

Closure and Nonclosure

Closed Areas

The Zeigarnik Effect

People as Participants

Gestalt Critique

Words of Caution

Captions, Copy, Gestalt

Pragnanz

Pragnanz as an Overarching Principle

Order and Complexity

A Summary of Gestalt Principles

Key Words

Notes

3 Memory and Association

Types of Memory

From STM to LTM

Body/Somatic Memory

Verbal Memory

Visual Memory

Color Memory

Unconscious Memory

Association

Equivalents

Associations in Advertisements

Props (Signifiers)

Associations to Color

Synesthesia

Rebuses and Pictograms

Onomatopoeia and Simile

Metaphors

Semiotics

Iconic, Indexical and Symbolic Representation

Semiotics in Analyzing and Designing Ads

Semiotic Operations

Conceptual Photography

Is Conceptual Photography Art?

The Concept in Conceptual Photography

What Does It Mean, and to Whom?

The Sender, Channel, and Receiver

Concept Difficulty

Creating Titles and Descriptions

Symbolism, Metaphors, Similes, and Anthropomorphism

Composition and Post-Processing Techniques

The Pretty and Ugly Factors

Forward and Reverse Engineering

Educational Applications

Conceptual Advertisements

Key Words

Notes

4 Space, Time, and Movement

Space

The Perception of Depth

Anisotropicity

Rule of Thirds

Golden Section and Fibonacci Numbers

Aspect Ratio and Cropping

Convexity/Concavity

Transparency

Time and Movement

Eye Movement in Composition

The Rhythm of Repeating Elements

Gradation

Blur

Multiple Exposures

Motion in Stillness

The Decisive Moment

Capturing the Unique Fleeting Instant

Candid Shots of People in Real Life

Visual Coalescence

Figure/Ground Relationships

The Gap and Anticipating Closure

The One Hit Wonder

Creating and Losing Oneself

The Hour Leading to the Decisive Moment

The Myth and Reality of the Decisive Moment Photo

Key Words

5 Color

Color Notation Systems

Munsell System

Pantone®

CIE System

CIE Chromaticity Diagram

Luminance (Value or Brightness)

Naming Colors within the CIE Map

Color Gamuts (Color Space)

Color Perception

The Visual Field

Flare Desaturates Colors

Color Test Chart

Color Reproduction

Subtractive Color

Additive Color

Complementary Colors

Color Is a Chameleon

Constancy

Metamerism

Simultaneous Contrast and Assimilation

Color Dependency

Phosphors and Pointillism

Color Modality

Color Temperature

Color Names

Color and Synesthesia

Synesthesia and Photography

Color Connotations

Color versus Color

Neutral Colors

Black and White Photography

B&W as the Origin of Photography

The Absence of Color

B&W Photography in the Digital Age

Selective Color

Key Words

Notes

6 Contours

Common Contour

Playing with Depth Perception

Activating an Image

Subjective Contour

Mach Bands

Visual Vibrations

Photographic Edge Effects

Acutance

Film and Digital Sharpness

Cornsweet Effect

Development

The Psychology of Being Sharp

The Beauty of Blur

Key Words

Notes

7 Illusion and Ambiguity

Trompe l'Oeil

Space, Time, and Color Illusions

Geometric Illusions

Reversibles

Time (Movement) Illusions

Depth Cues and Movement

The Pulfrich Effect

The Waterfall Effect

Color Illusions

Size-Distance Tradeoffs

Dutch Cabinets

Size-Size Dependency

Shrinking Size, Increasing Distance

Emmert's Law

Size-Distance Reversal

Ambiguity

Ambiguity in Language

Ambiguity in Images

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