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Master the communication skills and strategies most important in today´s workplace with Ingre/Basil´s ENGINEERING COMMUNICATION: A PRACTICAL GUIDE TO WORKPLACE COMMUNICATIONS FOR ENGINEERS, 2E. Ideal for future or practicing engineers, this practical guide is built around the successful dynamic analysis model CMAPP (context, message, audience, purpose and product). Meaningful insights and direction help you create proposals, reports, memos, letters, and job applications most appropriate for today´s workplace. New coverage of digital and social media shows you how to maximize these online tools. Interrelated case studies and exercises help you strengthen the critical thinking and planning skills essential in engineering today. This edition also emphasizes important ethical and cultural considerations as you learn to develop the effective communication needed to be successful in your career.

Features

BOOK FOCUSES ON COMMUNICATION TOOLS MOST IMPORTANT TO ENGINEERS. The authors apply their practical business and communication experience to emphasize the most important elements of contemporary communications that today´´s engineers will need to use.
COVERAGE EXPLORES GROWING DISTINCTIONS BETWEEN TECHNICAL COMMUNICATION AND TRADITIONAL WRITING. Readers examine the differences in creating effective technical communication as opposed to writing narratives, essays, and other academic or business writings.
CHAPTER EXERCISES EMPHASIZE PRACTICAL APPLICATIONS. Carefully crafted exercises give readers opportunities to apply the chapter´´s concepts to case study organizations as well as other professionals in today´´s actual world marketplace.
COVERAGE HIGHLIGHTS ETHICS AND CULTURAL CONSIDERATIONS IMPORTANT IN COMMUNICATION TODAY. Your engineering students become aware of the importance of both ethics and cultural considerations as they develop effective communication.
CASE STUDIES DEMONSTRATE THE CMAPP COMMUNICATION MODEL IN ACTION. Case Studies throughout the text allow students to examine the CMAPP (context, message, audience, purpose and product) approach applied in today´´s business world. Students can study successes and analyze common weaknesses.
QUICK REFERENCE WEB SITES FOR EACH CHAPTER PROVIDE READERS FURTHER OPPORTUNITIES TO EXPLORE AREAS OF INTEREST. A convenient list at the end of every chapter provides useful web sites that relate either to the chapter´´s concepts or direct readers to study more about relevant communications issues.



1. BUILDING A FOUNDATION.
The Relevance of Engineering Communication. Characteristics of Engineering Communication. Necessity for a Specific Audience. Integration of Visual Elements. Ease of Selective Access. Timeliness. Structure. Ethics. Definitions. Codes of Ethics. Applications. Conclusions. Cultural Impact. Cultural Preferences. Cultural Referents. The Issue of Gender. Correct Language. Definition. Explanation. Advice. Case Studies. Grandstone Technical Institute (GTI). Ann Arbor University (AAU). Accelerated Enterprises Ltd. (AEL). Radisson Automobiles Inc. (RAI). Exercises. Useful Web Sites.
2. THE CMAPP ANALYSIS.
Transactional Communication Models. The CMAPP Communication Model. Definitions. Analysis Tips. Example. Interrelationships Among CMAPP Elements. Applications. Case Study 2A): AAU Student Association Function. Situation. Issues to Think About. Revision. Case Study 2B): Reorganization Notice at RAI. Situation. Issues to Think About. Exercises. Useful Web Sites.
3. COMPLEMENTARY ATTRIBUTES OF THE CMAPP MODEL.
Abbreviations and Acronyms. Complementary CMAPP Attributes. 5WH. KISS. ABC. CFF. CAP. Case Study 3: AAU Registration. Situation. Issues to Think About. Exercises. Useful Web Sites.
4. RESEARCH AND REFERENCE WORKS.
Research. Libraries. Online Searches. Documenting Sources. Plagiarism. Ethics. Style Guides. Language Use Tools. Dictionaries. Thesauruses. Grammars. Electronic References. Professional Development: Staying up to Date. News Alerts. News Feeds. Case Study 4: AEL Documentation. Situation. Issues to Think About. Exercises. Useful Web Sites.
5. FROM DATA TO INFORMATION.
Data versus Information. Process and Structure. A Note on Process. Collecting Data. Organizing Data into an Outline. Refining the Outline. Subordination. Division. Parallelism. The Information-Evaluation Distinction. Simple Examples. Case Study 5: GTI Student Union Facilities Leasing Report. Situation. Issues to Think About. Exercises. Useful Web Sites.
6. DIGITAL / SOCIAL MEDIA.
Social Media. Facebook. Google+. Blogs. Twitter. LinkedIn and Other Groups. YouTube. Image-Sharing Platforms. Creating a Social Media ´Hub´. Open-Source Collaboration. Smartphone and Tablet Mobile Apps. Case Study 6: AAU Student Association Function: Before, During and After. Situation. Issues to Think About. Exercises. Useful Web Sites.
7. VISUAL ELEMENTS IN WRITTEN AND ORAL COMMUNICATION.
Document Visuals. Body Text and Level Heads. Headers and Footers. White Space. Justification. Fonts. Other Attributes. Visuals in Documents and Presentations. Information and Impression. Considerations. Charts and Tables. Clip Art and Other Web Visuals. Clip Art. Other Web Visuals. Case Study 7: RAI Report on Participation in the GTI Internship Program. Situation. Issues to Think About. Exercises. Useful Web Sites.
8. REPORTS, SUMMARIES, AND ABSTRACTS.
Reports Overview. Rationale. Hierarchy. Level of Technicality. Informal/Short Reports. Single Focus. Varied Product Format. Length. Content Type. Classification. Categories. Formal Reports. Characteristics. Conventions. Specific Technical Report Issues. Technical Report Examples. Summaries and Abstracts. Categories. Content and Length. Content Summary Process. An Ethical and Cultural Aside. Case Study 8: AEL Engineering Report. Situation. Issues to Think About. Revision. Exercises. Useful Web Sites.
9. MECHANISM DESCRIPTION, PROCESS DESCRIPTION, AND INSTRUCTIONS.
Mechanism Description. Leonardo´´s Mechanisms. Simple Technical Description. Process Description. Process Description Strategy. Complex Description. Computerized Hyperlinks. Hyperlinked Descriptions. Instructions. Characteristics. Strategy. Case Study 9: Written Instructions for ShowRight. Situation. Issues to Think About. Exercises. Useful Web Sites.
10. PERSUASIVE COMMUNICATION.
Persuasive Strategies: Intellect versus Emotion. Strategies for Conveying News. Conveying Good News. Conveying Bad News. Targeting the Intellect: Logical Argumentation. Deductive Strategy. Inductive Strategy. Syllogisms. Logical Fallacies. A Note on Ethics. Targeting the Emotions: AIDA. Attention. Interest. Desire. Action. A Note on Ethics. Choosing a Strategy. Case Study 10A: Acceptance Letter from GTI. Situation. Issues to Think About. Case Study 10B): Rejection Letter from RAI. Situation. Issues to Think About. Case Study 10C: Persuasive Message from AAUSAEx. Situation. Issues to Think About. Exercises. Useful Web Sites.
11. PROPOSALS AND BUSINESS PLANS.
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