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EYETRACKING WEB USABILITY
Título:
EYETRACKING WEB USABILITY
Subtítulo:
Autor:
NIELSEN, J
Editorial:
ADDISON WESLEY
Año de edición:
2009
ISBN:
978-0-321-49836-6
Páginas:
456
Disponibilidad:
Disponible en breve
56,50 € -10,0% 50,85 €

 

Sinopsis

Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don''t see, when they look, and why.