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The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook's Newest Features & Best Practices



Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page,ö but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!


You'll Learn How To:

 Get started fast with Facebook, even if you're new to it

 Develop winning Facebook marketing strategies

 Master new best practices for creating "best in classö Facebook pages

 Design Facebook ads that drive more clickthroughs at lower cost

 Reach customers outside Facebook with Facebook Connect and social plugins

 Use images and other media to personalize your presence and engage visitors

 Build thriving Facebook communities that promote loyalty and innovation

 Market to customers on the move via Facebook mobile apps

 Monitor what your customers are saying in real-time

 Protect your privacy-and your customers' privacy, too

 Use Facebook Credits social currency to attract new customers and promote product sampling

 Track your performance with Facebook Analytics

 Prepare to profit from tomorrow's Facebook trends and innovations