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FOUNDATIONS OF STRATEGY 2E
Título:
FOUNDATIONS OF STRATEGY 2E
Subtítulo:
Autor:
GRANT, R
Editorial:
JOHN WILEY
Año de edición:
2015
Materia
INFORMATICA EMPRESARIAL
ISBN:
978-1-118-91470-0
Páginas:
392
63,95 €

 

Sinopsis

Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth. The text has been fully revised and updated to reflect recent developments in the business environment and strategy research.

Extensive learning and teaching materials to accompany this text can be found at www.foundationsofstrategy.com. An instructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors. Resources for students include self-test quizzes and glossary flashcards to test understanding.



Preface to 2nd edition ix

Preface to 1st edition x

Online teaching and learning resources xi

Case list xii

1 The concept of strategy 1

2 Industry analysis 39

3 Resources and capabilities 81

4 The nature and sources of competitive advantage 119

5 Industry evolution and strategic change 151

6 Technologyü]based industries and the management of innovation 193

7 Corporate strategy 233

8 Global strategies and the multinational corporation 271

9 Realizing strategy 309

10 Current trends in strategic management 343

Glossary 365

Index 371