Librería Portfolio

Like Economy offers a complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his eleven years of experience helping companies double and triple their revenue online. This 100% revenue-focused book is packed with detailed techniques and useful case studies. Executives, managers, entrepreneurs, and marketers will find:

Clear, up-to-date answers about how Facebook can help their companies make money
Specific guidance on using Facebook to support and supercharge existing marketing programs
Detailed insights for crafting Facebook programs that reflect their unique products, services, and customers
Up-to-the-minute techniques for attracting super-cheap, targeted clicks and fans with Facebook ads
Indispensable help with creating pages that repel negative ´brand-bashers´
Proven solutions for increasing visibility, deepening customer interactions, and translating community into profits
Drawing on his unsurpassed experience, Carter brings together today´s most profitable techniques for copywriting, pay-per-click, influence, community management, online advertising/marketing, and more. Readers won´t find hype, generalities, or old techniques that haven´t worked in years. Every page of this concise, straight-to-the-point book is focused on one goal: earning maximum ROI from Facebook right now.


1 The Like Effect: The Power of Positive Marketing

2 You Can´t Tell a Facebook by Its Cover: The Case for Facebook Marketing

3 FaceFirst: How Facebook Fits Into Your Business and Other Marketing Efforts

4 FaceBucks: Five Ways Businesses Achieve Profits with Facebook

5 How Not to Fall on Your Face: Six Mistakes That Block Profitability

6 Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization

7 Selling the Dream: Going Beyond Benefits to Arouse Your Fans'

Desire for What You Offer

8 Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales

9 The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool 10 FaceHook: Capturing Qualified Prospects As Fans and Group Members

11 Talking Till You're Blue in the Face: How to Get More Likes and Comments

12 FaceMessage: Achieving Other Corporate Goals on Facebook

13 Face-alytics: Analyzing Your Facebook Results

14 FaceFluence: Turning FaceLookers into FaceBuyers- 13 Sales and Influence Tactics for Increased Facebook Profits

15 FaceBusiness: Seven Principles for Success