Librería Portfolio

CONTENTS

Section I Multimedia Foundations
Chapter 1 Understanding Multimedia
Key Terms
Chapter Highlights
What It Is.Is Multimedia!
Social Media
Defining Multimedia
Great Ideas: Using Metaphors
Great Ideas: Multimedia
Tech Talk: Hypermedia
Understanding Multimedia
Flashback: Three Generations of the Web
Evolving Media Industries
Flashback: Flashback
From Old Media to New Media
The Characteristics of Old Media
Flashback: Paradigm Shift
Large Organizations
Simultaneous Delivery
Characteristics of New Media
Five Principles of New Media
Tech Talk: Algorithm
Tech Talk: Bits: The Common Denominator
Tech Talk: Batch Processing
Tech Talk: Rendering
Chapter Summary

Chapter 2 The Computer
The Digital Revolution
Great Ideas: Communication with Binary Numbers
From Bits to Bites
History of the Personal Computer
Computer Hardware and Software
Computer Hardware Basics
Processor Speed
Flashback: Moore´s Law
System Memory
The Human Interface
The Mouse and the GUI
The Keyboard
Saving and Managing Digital Files and Project Assets
Tech Talk: Mastering the File System Browser
Tech Talk: File Management 101
Digital Storage Solutions
Tech Talk: Backing Up Your Data
Great Ideas: Cloud Storage
Connecting Drives and Devices
Chapter Summary

Chapter 3 Planning and Design
Key Terms
Chapter Highlights
A Road Map
Great Ideas: Target Market and Target Audiences
Creativity
The Three P´s
Great Ideas: Intellectual Property
The Client and Producer
Great Ideas: Thinking Outside the Box
The Design Process
Chapter Summary

Section II Multimedia Design
Chapter 4 Visual Communication
Key Terms
Chapter Highlights
Visual Communication
Content and Form
Flashback: The Medium is the Message
Aesthetics
Elements of Design
Tech Talk: Halftone Image
Tech Talk: Vertigo and 3-D
The Principles of Design
Unity
Emphasis
Perceptual Forces
Tech Talk: Rule of Thirds
Chapter Summary

Chapter 5 Multimedia Page Design
Key Terms
Chapter Highlights
Organizing Content on a Page
The Gutenberg Diagram
Breaking Out of the Box
F-layout
Z-layout
Great Ideas: Visual Hierarchy
Chunking Body Copy
Headings
Great Ideas: The Golden Ratio
Bringing Order to Chaos
The Grid System
Tech Talk: The Anatomy of a Grid
Tech Talk: Inline and Floating Graphics
Tables
Tech Talk: The CSS Box Model
Page Templates
Static and Dynamic Pages
Fixed Layouts
Television Screen Layouts
Fluid Layouts
Chapter Summary

Chapter 6 Interface Design and Usability
Key Terms
Chapter Highlights
User Interfaces
Interactivity
Types of User Interfaces
Tech Talk: Motion Tracking Interfaces
User-Centered Design (UCD)
Designing User Interfaces
Components and Features
Navigation
Great Ideas: Above the Fold Layout
Forms
Tailoring
Personalization
Customization
Usability
Learnability
Efficiency
Memorability
Error Management
Satisfaction
Will Usability Kill Creativity
Usability Testing
Making Interfaces Accessible
Great Ideas: Accessibility and the Law
Great Ideas: Accessibility and Usability
Chapter Summary

Chapter 7 Web Design
Key Terms
Chapter Highlights
How the Web Works
Flashback: A Brief History of the Internet and World Wide Web
HTML
Tech Talk: Sections of an HTML Document
Tech Talk: HTML Head Content
Tech Talk: Special Characters
Browsers
Planning Site Structure and Navigation
Defining a Site and the ´Root Folder´
Great Ideas: File Naming Conventions
Establishing a Hierarchy
Page Design and Layout
Ensuring Site Usability
Beginning Your Page: Structure and Title
Marking Up Your Content
Headings
Paragraphs and Blockquotes
Lists
Creating and Managing Hyperlinks
Tech Talk: Creating an Email Link
Linking Images and Adding Image Information
Creating Tables
Tech Talk: Controlling a Table´s Appearance
Controlling Appearance: Cascading Style Sheets
Characteristics of Appearance
Margins
Background and Text Colors
Tech Talk: Background Images
Font Type and Style
Font Sizes
Link Characteristics
Tech Talk: Buttons and Javascript
Interactive and Multimedia Web Content
Checking Your Code and Compatibility
Uploading the Site to the Server
Chapter Summary

Section III Static Media
Chapter 8 Graphics
Key Terms
Chapter Highlights
Graphics and Images
Graphics
Images
Digital Imaging
Raster Images
Tech Talk: Color Space
Tech Talk: Compression
Vector Graphics
Display Screen Standards
Aspect Ratio
Image Rendering
Great Ideas: The Illusion of Apparent Movement
Television Standards
Flashback: The Legacy of Analog Television
Digital Television
Chapter Summary

Chapter 9 Text
Key Terms
Chapter Highlights
An Introduction to Typography
Legibility and Readability
Characteristics that Define Typefaces
Stroke, Contrast, and Stress
Weight: Regular, Boldface, and Light
Posture: Roman, Oblique, and Italic
Proportions and Letterform Parts
Categorizing Typefaces
Serif Typefaces
Sans-Serif Typefaces
Decorative Typefaces
Script Typefaces
Symbol Typefaces and Special Characters
Tech Talk: Category Characteristics
Computers and Typefaces
Great Ideas: Adding to Your Typeface Collection
Additional Text Attributes
Font Styles: True and Faux
Italics and Boldface for Emphasis
Condensed or Expanded Type
All Caps and Small Caps
Underline and Strikethrough
Font Size
Font Color
Baseline Shift
Superscript/Subscript
Anti-aliasing
Tech Talk: Font Management
Character and Line Spacing
Kerning and Tracking
Leading
Alignment, Justification, and Distribution
Font Transformations
Some Final Tips
Limit the Number of Typefaces
Text First, Type Second
Tech Talk: Designing Text for Screen Display
Designing the Text for Screen Display
Less is More
Chapter Summary

Chapter 10 Photography
Key Terms
Chapter Highlights
Photography
Consumer Cameras
Prosumer and Professional Cameras
Video Cameras
The Imaging Chain
The Lens
Tech Talk: Focal Length and Angle of View
Tech Talk: Optical Versus Digital Zoom
The Iris
The Shutter
Great Ideas: The Image Sensor
Flashback: The Decisive Moment - by Chris Walker
Exposure
Measuring Light Intensity
Great Ideas: Flash Control
White Balance
Focus
Autofocus (AF)
Manual Focus (MF)
Great Ideas: Selective Focus
Depth of Field
Aperture Size
Focal Length
Subject/Camera Distance
Exposure Modes
Automatic Modes
Tech Talk: Stitching Mode
Semi-Automatic Modes
Manual Mode
Image Stabilization
Great Ideas: Memory Cards
Downloading Images
Digital Image Management
Tech Talk: Metadata