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Running Lean: Iterate from Plan a to a Plan That Works
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Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.

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ISBN 9781449305178
Published 23 March 2012 by Woodslane Pty Ltd
Format Trade Paperback/Paperback
Author(s) By Maurya, Ash

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.Full Book DetailsDescriptionReviewsAuthor Bio.Full details for this title
ISBN-13 9781449305178
ISBN-10 1449305172

Stock Available
Status Showing available at publisher; usually ships 7-15 working days

Publisher Woodslane Pty Ltd
Imprint O´Reilly Media, Inc, USA
Publication Date 23 March 2012
Publication Country United States

Format Trade Paperback/Paperback
Edition 2nd Revised edition

Author(s) By Maurya, Ash
Category Quality Assurance (QA) & Total Quality Management (TQM)
Computer Programming
Internet languages


Interest Age All ages
Reading Age All ages
NBS Text Computing: Professional & Programming
ONIX Text General/trade

Number of Pages 240
Dimensions Width: 140mm
Height: 216mm
Spine: 20mm
Weight 458g

Dewey Code 658.872
Catalogue Code Not specified
.Description of this Book
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use. By rigorously following the techniques described in Running Lean, you can eliminate waste - whether it´s time, money, effort, or all of the above - and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries´ Lean Startup methodology. Principles covered in this book include: * Find a problem worth solving, then define a solution * Demo before building * Pricing is part of the product * Maximize for speed, learning, and focus * Build a continuous feedback loop with customers throughout the product development cycle * Right Action, Right Time * Build a path to customers from day one

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.